Evenprime, a unisex skin care brand, has partnered with Proletariat Inc.’s recently launched multiplayer action-spellcasting game Spellbreak. Together, the companies are launching the Spellbreak x Evenprime Barrier Serum and giving Spellbreak’s millions of players worldwide an opportunity to cross worlds and access custom-designed in-game items, including the exclusive Twilight Enchantress character skin, to match the physical experience.
 
“Gaming is rapidly becoming the global epicenter of community, culture and commerce, and lifestyle brands and gaming are experiencing surging cross-over appeal,” said Koh Kim, founder of Evenprime. “We’re excited to be writing a new chapter in beauty and gaming collaborations through this partnership and to be giving Evenprime customers and Spellbreak players new ways to enjoy and access clean skin care.”
 
“We are thrilled to be launching this unique partnership with Evenprime,” said Peter Gollan, senior VP of Publishing at Proletariat Inc. “It’s exciting to get this collaboration into the hands of Spellbreak players, both in real life and in-game, and offer gamers new ways to discover great products.”
 
Launching for holiday 2020, the Spellbreak x Evenprime Barrier Serum is exclusively available for purchase online through Evenprime’s website. The serum is specifically formulated for skin barrier recovery and protection against air pollution, UV exposure and blue light.
 
The fragrance-free, antioxidant-rich blend is effective in neutralizing free radicals and provides lasting hydration while improving the appearance of fine lines and wrinkles. Appropriate for all skin types, including sensitive skin, the Spellbreak x Evenprime Barrier Serum retails for $48, including a redemption code for in-game items for each player’s platform of choice.
 


Other Video Game-Related Beauty News
 
Earlier this week, e.l.f. Cosmetics teamed up with Loserfruit (Kathleen Belsten), a superstar gamer and creator who found fame on Twitch and has also built a strong following across multiple social platforms including YouTube, Instagram, and TikTok.